Photo Prep Guide

Getting ready
for your photos.

A room-by-room guide to getting a home or rental camera-ready. Choose who you are, and the checklist below updates to match your guide.

Which describes you?

The main goal

Neutralize your space as much as possible. Buyers respond best to homes that feel like they could be their own, not homes that feel like someone else’s.

Make your space feel guest-ready, not lived-in. Guests book stays they can picture themselves enjoying, so every room should look fresh, inviting and ready for their arrival.

Start Here

Your six priorities.Your three priorities.

Short on time? Focus on these and you'll be in great shape.

01
Deep clean

Clean like it's spring cleaning, including the spots you usually skip: ceiling fans, baseboards and window sills.

02
Declutter

Leave just 1–3 styling items per surface. Clear counters make every room look larger.

03
Depersonalize

Put away family photos, mail and anything you'd rather not have online. Normal art and decor can stay.

04
Clear the scene

Move cars off the driveway and out of the garage, roll trash cans out of sight and secure pets.

05
Match your bulbs

Make every bulb work and match in color (ideally 2700–5500K). It makes a huge difference on camera.

06
Keep corners clear

Corners are where I stand to capture each room, so keep them as open as you can.

01
Deep clean

Clean like it's spring cleaning, including the spots you usually skip: ceiling fans, baseboards and window sills.

02
Clear the scene

Move cars off the driveway and out of the garage and roll trash cans out of sight.

03
Keep corners clear

Corners are where I stand to capture each room, so keep them as open as you can.

The Finishing Touches

What looks good on camera.

Fresh carpet linesVacuum right before the shoot
Smooth upholsteryWipe velvet-like fabrics to remove marks and fingerprints
Plump pillowsFluff and "chop" them, and smooth or iron bedding
Spotless glassWindows, mirrors, stovetops and stainless steel

Heads Up

What the camera exaggerates.

Some things look minor in person but stand out in photos. Give these extra attention.

Black + very dark surfacesDust and smudges show up clearly, so wipe them right before the shoot.
Glass + windowsStreaks, fog and condensation are magnified, so clean and dry every pane.
Velvety furnitureFingerprints and marks show on soft fabrics, so brush them smooth in one direction.

Window Treatments

Blinds, curtains + shower curtains.

How these are set changes how bright, open and balanced a room looks. Here's how to leave them before I arrive.

Blinds + shades

No blinds

Raise blinds all the way up so the full window shows and the most light comes in.

Half up, blades flat

Raise blinds halfway and tilt the blades flat and open, so light still comes through the covered part.

Roman shades fully open

Raise roman shades all the way, so the folds stack neatly at the top of the window.

Curtains

Two panels

Open them to each side of the window and space the pleats evenly, so both sides match.

One panel per window

Push a single panel to one side and let the pleats fall evenly. On matching windows, like either side of a fireplace, pull the left curtain left and the right curtain right so the wall feels balanced.

Shower curtains

Open

Leave it open to show off a nice showerhead, a grab bar or other premium features.

Closed

If the showerhead is basic and there are no special features, close it neatly with even folds.

Partly drawn

Or pull it to the center or about two-thirds of the way across, with the folds evenly spaced.

If It's in Your Budget

Small updates, big difference.

  • Repaint in a neutral gray that leans warm or cool to complement your flooring’s tone
  • Swap mismatched bulbs so every room glows the same color
  • Update switch plates, knobs and pulls for a consistent look
  • For curb appeal, fresh mulch, a freshly painted front door and a power wash of the siding, driveway and walkways are the best budget-friendly ways to make a great first impression
  • If you repaint, avoid gloss finishes, dark colors and vivid shades. They all photograph poorly: they exaggerate roller lines and look washed out in images

Show Off Your Amenities

Make sure nothing gets missed.

  • Set out anything you want shown. If there are games, fire pit and s'mores supplies, beach gear or other extras you'd like photographed, leave them out where I can see them so nothing you care about stays tucked away in a closet
  • Take the covers off. Remove covers from patio furniture, grills, hot tubs and pools so guests can see exactly what they're booking

Room by Room

The checklist.

Tap each item to check it off as you go.

Every room

All over

The basics that make every space look fresh, bright and cared for.

Every room

Lighting + windows

Consistent light is the single biggest difference between good and great photos.

The heart of the home

Kitchen

Kitchens get a close look, so clear counters and shiny surfaces go a long way.

Rest + retreat

Bedrooms

The camera exaggerates every wrinkle, so smooth bedding makes the biggest difference.

Spa-clean

Bathrooms

Bathrooms photograph best when they look unused and spotless.

Gathering spaces

Living areas + offices

Often the first photos people see, so they should feel open and inviting.

Curb appeal

Outdoors

The exterior is usually the cover photo, so first impressions start here.

Shoot day

On shoot day

A few final steps so I can capture every angle.

Take It With You

Download the printable guide.

The same checklist as a 2-page PDF, perfect for printing or sharing with your sellers.

The same checklist as a 2-page PDF, perfect for printing or sharing with your cleaner or co-host.

Hosting a rental instead? Get the STR Host Guide

Selling a home instead? Get the Seller's Guide

Questions?

Not sure what to prep?

Call or text, and I'll help you decide what's worth doing before your shoot.